TY  - BOOK
AU  - Serrano-Camilar, Angelita Ong
TI  - Business-to-business marketing
SN  - 978-621-427-121-4
AV  - FIL HF 5415 .S47 2022 c.1 
PY  - 2022///
CY  - Manila
PB  - Unlimited Books Library Services & Publishing Co.
KW  - MARKETING
N1  - Includes bibliography and webliography; Chapter 1. The Nature of the business-to-business market -- Chapter 2. Seggmentation, Targeting and Positioning in Business Marketing -- Chapter 3.Marketing Mix in the Business Market -- Chapter 4. Organizational Buying -- Chapter 5. Organizational selling -- Chapter 6. Business to Business Service Delivery -- Chapter 7. Business Sourcing and Outsourcing -- Chapter 8. Emerging Trends and Issues in B2B Marketing
N2  - The goal of this book is to let students understand the importance of B2B marketing and the way it is operating. Students understand later will probably face and experience business-to-business marketing in their jobs, the book will remind them that they would still be speaking with human beings, therefore they must pair logic with emotion
ER  -