TY  - BOOK
AU  - Serrano, Angelita Ong Camilar
TI  - Marketing management
SN  - 978-621-406-199-0
AV  - FIL HF5415.13 .S47 2019 c.1  
PY  - 2019///
CY  - Manila
PB  - Mindshapers Co., Inc.
KW  - MARKETING
N1  - Includes webliography; Chapter 1. Marketing in the Millennium Age -- Chapter 2. Marketing Strategies and Plans -- Chapter 3. Scanning the Marketing Environment for Opportunities -- Chapter 4. SWOT Analyses and Strategic Focus -- Chapter 5. Consumer and Business Buying Behavior -- Chapter 6. Segmentation, Positioning and Target Marketing -- Chapter 7. Product Strategy -- Chapter 8. Pricing Strategy -- Chapter 9. Distribution and Supply Chain Strategy -- Chapter 10. Promotion Strategies
N2  - The aim of this book is to emphasize that the heart of any business seccess lies in its marketing techniques. The book shall also highlight the importance of Marketing Management in transalting the company vision, mission, and objectives into effective marketing initiatives
ER  -