Naval, Girly H. <br/><br/>
Strategic marketing management :  simplified moves for rookies 
Girly H. Naval 
 - Manila ;  Mindshapers Co., Inc.,  c2021 
 - xiv, 166 pages ;  26cm. 
<br/><br/>Includes glossary and references 
<br/><br/>Chapter 1. You and the Dynamic Market Environment -- Chapter 2. Betting in your most Priced Assset: The Customer -- Chapter 3. Segmenting, Targeting and Positioning -- Chapter 4. Marketing Plan Preperation -- Chapter 5. Product and Brand Strategy with Pricing Techniques -- Chapter 6. Integrated Marketing Communications -- Chapter 7. Distribution Strategy and Sales Management -- Chapter 8. Managing Global Operations -- Chapter 9. The Ultimate Attack: Customer Service Strategy. 
<br/><br/> This book intends to serve the college instructors and professors of business and marketing by providing discussions of some limited but very essential topics on strategic marketing management. 
<br/><br/><label>ISBN: </label>978-621-406-309-3 
<br/><br/><label>LC Class. No.: </label>FIL HF 5415 .N38 2021 c.1