TY  - BOOK
AU  - Naval, Girly H.
TI  - Strategic marketing management: simplified moves for rookies
SN  - 978-621-406-309-3
AV  - FIL HF 5415 .N38 2021 c.1 
PY  - 2021///
CY  - Manila
PB  - Mindshapers Co., Inc.
N1  - Includes glossary and references; Chapter 1. You and the Dynamic Market Environment -- Chapter 2. Betting in your most Priced Assset: The Customer -- Chapter 3. Segmenting, Targeting and Positioning -- Chapter 4. Marketing Plan Preperation -- Chapter 5. Product and Brand Strategy with Pricing Techniques -- Chapter 6. Integrated Marketing Communications -- Chapter 7. Distribution Strategy and Sales Management -- Chapter 8. Managing Global Operations -- Chapter 9. The Ultimate Attack: Customer Service Strategy
N2  - This book intends to serve the college instructors and professors of business and marketing by providing discussions of some limited but very essential topics on strategic marketing management
ER  -