Serrano, Angelita Ong Camilar <br/><br/>
Business-to-business marketing / 
Angelita Ong Camilar-Serrano 
 - Manila :  Unlimited Books Library Services & Publishing Inc.,   c2022 
 - x, 194 pages ;  illustration ;  26cm. 
<br/><br/>include bibliography 
<br/><br/>Chapter 1. The nature of the business-to-business market -- Chapter 2. Segmentation, targeting and positioning in business marketing -- Chapter 3. Marketing mix in the business market -- Chapter 4. Organizational buying -- Chapter 5. ORganizational selling -- Chapter 6. Business to business service delivery -- Chapter 7. Business sourcing and outsourcing -- Chapter 8. Emerging trends and issues in B2B marketing. 
<br/><br/> The book includes activities that make them experience what real business-to-business marketers have done in becoming successful. 
<br/><br/><label>ISBN: </label>978-621-427-121-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>FIL HF 5415 .S47 2022 c.2