TY  - BOOK
AU  - Serrano, Angelita Ong Camilar
TI  - Business-to-business marketing
SN  - 978-621-427-121-4
AV  - FIL HF 5415 .S47 2022 c.2 
PY  - 2022///
CY  - Manila
PB  - Unlimited Books Library Services & Publishing Inc., 
KW  - MARKETING
N1  - include bibliography; Chapter 1. The nature of the business-to-business market -- Chapter 2. Segmentation, targeting and positioning in business marketing -- Chapter 3. Marketing mix in the business market -- Chapter 4. Organizational buying -- Chapter 5. ORganizational selling -- Chapter 6. Business to business service delivery -- Chapter 7. Business sourcing and outsourcing -- Chapter 8. Emerging trends and issues in B2B marketing
N2  - The book includes activities that make them experience what real business-to-business marketers have done in becoming successful
ER  -