Strategic management for business and accountancy /
Don M. Magpantay and Augusto R. Matias
- Manila : Edric Publishing House, c2022
- 112 pages : illustration ; 26cm.
Include references.
Chapter 1. The nature of strategic management -- Chapter 2. The business vision and mission -- Chapter 3. Analyzing a company's external environment -- Chapter 4. Analyzing a company's resources and competitive position -- Chapter 5. Strategies in action -- Chapter 6. Strategy analysis and choice -- Chapter 7. Implementing strategies: management and operations issues -- Chapter 8. Implementing strategies: marketing, finance/accounting R&D and MID issues -- Chapter 9. Writing a strategic plan.