Menu design and revenue management /
Chester Dave G. Arenas
- Manila : Edric Publishing House, c2023
- 80 pages : illustration ; 25cm.
Include bibliography.
Chapter 1. Introduction to menu -- Chapter 2. Manu planning -- Chapter 3. The elements and mechanics of manu design -- Chapter 4. Menu pricing -- Chapter 5. Introduction to revenue management -- Chapter 6. Marketing segmentation and targeting -- Chapter 7. Revenue management key performance indicators (KPIs)
The menu is a list of food and beverage products available or given by food establishments, based largely on consumer demand and tailored to meet organizational goals.