TY  - BOOK
AU  - Arenas, Chester Dave
TI  - Menu design and revenue management
SN  - 978-621-8179-90-5
AV  - FIL TX 911.3 .A74 2023 c.1 
PY  - 2023///
CY  - Manila
PB  - Edric Publishing House
KW  - HOSPITALY INDUSTRY -- MANAGEMENT
N1  - Include bibliography; Chapter 1. Introduction to menu -- Chapter 2. Manu planning -- Chapter 3. The elements and mechanics of manu design -- Chapter 4. Menu pricing -- Chapter 5. Introduction to revenue management -- Chapter 6. Marketing segmentation and targeting -- Chapter 7. Revenue management key performance indicators (KPIs)
N2  - The menu is a list of food and beverage products available or given by food establishments, based largely on consumer demand and tailored to meet organizational goals
ER  -