Stevens, Connie A.

Franchising / Connie A. Stevens - Manila : Edric Publishing House, c2024 - 93 pages : 25cm.

Include references.

Chapter 1. Introduction to franchising -- Chapter 2. Franchising models -- Chapter 3. Advantages and disadvantages of franchising -- Chapter 4. Legal framework -- Chapter 5. Franchise system development -- Chapter 6. Franchise marketing and sales -- Chapter 7. Site selection and territory developement -- Chapter 8. Financial management in franchising -- Chapter 9. Franchhise support and relationship management -- Chapter 10. Steps in franchising -- Chapter 11. Growth and expansion -- Chapter 12. Emerging trends and the future of franchising.

978-621-478-058-7


FRANCHISE (RETAIL TRADE)

FIL HF 5429.23 .S74 2024 c.1