Advanced marketing management / 

 - Manila :  Unilimited Books Library Service & Publishing  c2024 
 - xiv, 251 pages :  26cm. 
<br/><br/>Include reference. 
<br/><br/>Module 1. An Overview of Strategic Marketing -- Module 2. Strategic Marketing Planning and Analysis -- Module 3. Consumer Behavior and Market Research -- Module 4. Brand Management -- Module 5. Integrated Marketing COmmunication -- Module 6. International and Global Marketing -- Module 7. Emerging Trend in Marketing -- Module 8. Marketing analytics and Decision-Making -- Module 9. Marketing Ledaership and Change Management -- Module 10. Captstone Project and Presentations. 
<br/><br/><label>ISBN: </label>978-621-427-169-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING -- MANAGEMENT
<br/><br/><label>LC Class. No.: </label>FIL  HF 5415.13 .A38 2024 c.1