TY  - BOOK
TI  - Advanced marketing management
SN  - 978-621-427-169-6
AV  - FIL  HF 5415.13 .A38 2024 c.1 
PY  - 2024///
CY  - Manila
PB  - Unilimited Books Library Service & Publishing
KW  - MARKETING -- MANAGEMENT
N1  - Include reference; Module 1. An Overview of Strategic Marketing -- Module 2. Strategic Marketing Planning and Analysis -- Module 3. Consumer Behavior and Market Research -- Module 4. Brand Management -- Module 5. Integrated Marketing COmmunication -- Module 6. International and Global Marketing -- Module 7. Emerging Trend in Marketing -- Module 8. Marketing analytics and Decision-Making -- Module 9. Marketing Ledaership and Change Management -- Module 10. Captstone Project and Presentations
ER  -