TY  - BOOK
AU  - Abante, Marmelo V.
AU  - Julianes, Melchor S.
AU  - Malang, Bernandino P.
AU  - Nagarit, Nenita B.
AU  - Villegas, Renato A.
AU  - Matias, Ericson Z. 
AU  - Nillo, Marion S.
AU  - Yabut, Lea.
TI  - Advanced marketing management
SN  - 9786214271696
AV  - HF 5415.13 .A38 2024 c.1 
PY  - 2024///
CY  - Manila
PB  - Unlimited book library service & publishing inc.
KW  - MARKETING
KW  - MANAGEMENT
N1  - Module 1. An Overview of strategic marketing.--Module 2. Strategic marketing planning and analysis.--Module 3. Consumer behevaior and market research--.Module 4. Brand management and innovation.--Chapter 5. Integrated marketing communication.--Module 6. International and global marketing.--Module 7. Emerging trends in marketing.--Module 8. Marketing analytics and decision-making.--Module 9. Marketing leadership and change managmeent.--Module 10. Capstone project and presentation
ER  -