TY  - BOOK
AU  - Quick, Daniel.
AU  - Kelly, Barry.
TI  - The customer education playbook: how leading companies engage, convert, and retial customers 
SN  - 9781119822509
AV  - HF 5415.5 Q5 2022 c.1 
PY  - 2022///
CY  - Canada
PB  - John Wiley & Sons, Inc..
KW  - CUSTOMER EDUCATION
KW  - CUSTOMER ENGAGEMENT
KW  - CUSTOMER RETENTION
KW  - MARKETING
KW  - CONSUMER BEHAVIOR
KW  - SALES MANAGEMENT
KW  - BUSINESS COMMUNICATION
N1  - Introduciton--Chapter 1. How customer education tranforms prospects to champions.--Chapter 2. Customer education as a catalyst for business growth.--Chapter 3. Step 1: Maximize impact by aligning customer education to business goals.--Chapter 4. Step 2: Motivate customers by curating their path to awesome.--Chapter 5. Step 3. Personalize learning by focusing on what your customers need to know.--Chpater 6. Step 4: Execute your strategy flawlessly with a devlopment plan.--Chapter 7. Step 5: Video or course? choosing the right content format for the job.--Chapter 8. Step 6: make content engaging and efficient for the busy customer
N2  - Customer learning is vital to any organization looking to educate their customers and/ or grow their learning business. The Customer Education Playbook connects the dots to make sure your customer education is a success from pre-sale renewal
ER  -