Serrano- Camilar, Angelita, Ong. <br/><br/>
Business-to-business marketing /  
Angelita Ong Camilar-Serrano.  
 - Manila City :   Unlimited Books Library Services and Publishing Inc,   c2022. 
 - x, 194  pages :   Illustration ;   26 cm.  
<br/><br/>Includes bibliography. 
<br/><br/>Chapter 1. The nature of business to business market.--Chapter 2. Segmentation, target and positioning in business marketing.--Chapter 3. Marketing mix in the business market.--Chapter 4. Organizational buying.--Chapter 5. Organizational selling.--Chapter 6. Business to business service delivery.--Chapter 7. Business sourcing and outsourcing.--Chapter 8. Emerging trends and issues in B2B marketing. 
<br/><br/> The goal of this book is to let students understand the importance of B2B marketing and the way it is operating. 
<br/><br/><label>ISBN: </label>9786214271214 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING 
<br/><br/><label>LC Class. No.: </label>HF 5415 .S477  2022