TY  - BOOK
AU  - Serrano- Camilar, Angelita, Ong.
TI  - Business-to-business marketing / 
SN  - 9786214271214
AV  - HF 5415 .S477  2022 
PY  - 2022///
CY  - Manila City : 
PB  - Unlimited Books Library Services and Publishing Inc, 
KW  - MARKETING
N1  - Includes bibliography; Chapter 1. The nature of business to business market.--Chapter 2. Segmentation, target and positioning in business marketing.--Chapter 3. Marketing mix in the business market.--Chapter 4. Organizational buying.--Chapter 5. Organizational selling.--Chapter 6. Business to business service delivery.--Chapter 7. Business sourcing and outsourcing.--Chapter 8. Emerging trends and issues in B2B marketing
N2  - The goal of this book is to let students understand the importance of B2B marketing and the way it is operating
ER  -