McMurtry, Jeanette Maw. <br/><br/>
Marketing :  for dummies / 
Jeanette Maw McMurtry. 
 - 6th edition 
 - Hoboken :	  John Wiley & Sons,  c2023. 
 - xiii, 367 pages ;  24cm. 
<br/><br/>Include index. 
<br/><br/>Part 1. Marketing in a thriving consumer culture.--Part 2. Building a strategy for LTV and ROI.--Part 3. Executing across channels.--Part 4. Powerful ways to build sales through email, websites, and SEO.--Part 5. Setting your brand up for sustainable sales.--Part 6. The part of tens. 
<br/><br/> Marketing is changing, and you'll need today's techniques to make the most of every marketing dollar. Whether you're a mom-and-pop business or a global brand, the tips and techniques in this book will help you find, reach, and engage your customers in ways that generate sales and success. 
<br/><br/><label>ISBN: </label>9781119894872 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING --MANAGEMENT MARKETING.
<br/><br/><label>LC Class. No.: </label>HF 5415.13 .M36 2023 c.1