TY  - BOOK
AU  - McMurtry, Jeanette Maw.
TI  - Marketing: for dummies 
SN  - 9781119894872
AV  - HF 5415.13 .M36 2023 c.1 
PY  - 2023///
CY  - Hoboken :	
PB  - John Wiley & Sons
KW  - MARKETING
KW  - MANAGEMENT MARKETING
N1  - Include index; Part 1. Marketing in a thriving consumer culture.--Part 2. Building a strategy for LTV and ROI.--Part 3. Executing across channels.--Part 4. Powerful ways to build sales through email, websites, and SEO.--Part 5. Setting your brand up for sustainable sales.--Part 6. The part of tens
N2  - Marketing is changing, and you'll need today's techniques to make the most of every marketing dollar. Whether you're a mom-and-pop business or a global brand, the tips and techniques in this book will help you find, reach, and engage your customers in ways that generate sales and success
ER  -