Serrano, Angelita Ong Camillar. <br/><br/>
Strategic marketing management / 
Angelita Ong Camillar - Serrano. 
 - Manila :	  Mindshapers Co., Inc.,  c2024. 
 - vii, 175 pages :  illustrations ;  26cm. 
<br/><br/>Includes Bibliographies. 
<br/><br/>Chapter 1. Strategic marketing planning.--Chapter 2. Gathering and analysis of marketing information.--Chapter 3. Strategy development.--Chapter 4. Marketing strategies.--Chapter 5. Product strategies.--Chapter 6. Pricing strategies.--Chapter 7. Distribution and channel management strategies.--Chapter 8. Integrated marketing communication strategies. 
<br/><br/><label>ISBN: </label>9786214063666 
<br/><br/><label>Subjects--Topical Terms: </label><br/>STRATEGIC MANAGEMENT.<br/>MARKETING MANAGEMENT.
<br/><br/><label>LC Class. No.: </label>HF 5415.13 .S47 2024 c.1