Pasahol, Jhon Ven Saint Laqui <br/><br/>
Introduction to consumer behavior / 
Jhon Ven Saint Laqui Pasahol. 
 - Manila :	  Mindshaper Co., Inc.,  c2024. 
 - vi, 290 pages :  26cm. 
<br/><br/>Includes References. 
<br/><br/>Chapter 1. Perception.--Chapter 2. Learning theories.--Chapter 3. Consumer motivation and involvement.--Chapter 4. Personality, Lifestyle, and the self.--Chapter 5. Attitudes and attitude change.--Chapter 6. Individual consumer decision making. 
<br/><br/><label>ISBN: </label>9789719655909 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ACCOUNTING.
<br/><br/><label>LC Class. No.: </label>HF 5415.32 .P37 2024 c.1