TY  - BOOK
AU  - Pasahol, Jhon Ven Saint Laqui
TI  - Introduction to consumer behavior
SN  - 9789719655909
AV  - HF 5415.32 .P37 2024 c.1 
PY  - 2024///
CY  - Manila :	
PB  - Mindshaper Co., Inc.
KW  - ACCOUNTING
N1  - Includes References; Chapter 1. Perception.--Chapter 2. Learning theories.--Chapter 3. Consumer motivation and involvement.--Chapter 4. Personality, Lifestyle, and the self.--Chapter 5. Attitudes and attitude change.--Chapter 6. Individual consumer decision making
ER  -