Entrepreneurship for hospitality and tourism /
Angelita Ong Camilar-Serrano
- Manila : MindShaper Co., Inc., c2024.
- viii, 186 pages ; 26cm.
Includes references.
Chapter 1. Entrepreneurship and entrepreneurs in hospitality and tourism.--Chapter 2. Hospitality and tourism system and valued chain.--Chapter 3. Hospitably and tourism business and market trends.--Chapter 4. Strategic and competition analysis -- Chapter 5. Creativity and innovation in hospitality and tourism.--Chapter 6. The entrepreneurial process and legal issues.--Chapter 7. Feasibility analysis and study.--Chapter 8. Collaboration forms and strategies in hospitality and tourism.--Chapter 9. Management and business plan.
9786214063543
--MANAGEMENT ENTREPRENEURSHIP --HOSPITALITY INDUSTRY --MANAGEMENT ENTREPNEURSHIP IN TOURISM AND HOSPITALITY.