TY  - BOOK
AU  - Buenaventura, John Paul G.
AU  - Gutierrez, Liberty Beunaventura.
TI  - Strategic management in tourism & hospitality industry
SN  - 9789719655862
AV  - G 155 .A1 .B84 2024 c.1 
PY  - 2024///
CY  - Manila :	
PB  - MindShaper Co., Inc.,	
KW  - STRATEGIC MANAGEMENT AND TQM
N1  - Includes references; Lesson 1. Introduction to strategic management in tourism and hospitality.--Lesson 2. Business competition in hospitality.--Lesson 3.  Vision, mission, and values in tourism and hospitality.--Lesson 4. External environment analysis in tourism and hospitality.--Lesson 5. Internal analysis in tourism and hospitality.--Lesson 6. Strategy formulation in tourism and hospitality.--Lesson 7. Strategy implementation and execution in tourism and hospitality industry.--Lesson 8. Strategic evaluation and control in tourism and hospitality.--Lesson 9. Innovation and technology in tourism and hospitality strategy.--Lesson 10. Globalization and international strategies.--Lesson 11. Crisis management and risk mitigation.--Lesson 12. Current trends in strategic management for tourism and hospitality
ER  -