Mutya, Ruby F. Alimar. <br/><br/>
Understanding marketing research / 
Ruby F. Alminar-Mutya. 
 - Manila :	  Unlimited Books Library Services & Publishing Inc.,	  c2024. 
 - x, 255 pages :  illustrations ;  26cm. 
<br/><br/>Includes bibliography and references.	 
<br/><br/>Chapter 1. Basic research and marketing research.--Chapter 2. Types of research and the research problem.--Chapter 3. Formulating the marketing research problem and proposal.--Chapter 4. Marketing research data collection.--Chapter 5. The marketing research study report. 
<br/><br/><label>ISBN: </label>9786214271481 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING.
<br/><br/><label>LC Class. No.: </label>HF 5415 .M88 2024 c.1