TY  - BOOK
AU  - Mutya, Ruby F. Alimar.
TI  - Understanding marketing research
SN  - 9786214271481
AV  - HF 5415 .M88 2024 c.1 
PY  - 2024///
CY  - Manila :	
PB  - Unlimited Books Library Services & Publishing Inc.,	
KW  - MARKETING
N1  - Includes bibliography and references.	; Chapter 1. Basic research and marketing research.--Chapter 2. Types of research and the research problem.--Chapter 3. Formulating the marketing research problem and proposal.--Chapter 4. Marketing research data collection.--Chapter 5. The marketing research study report
ER  -