Bairan, Bonifacio P. <br/><br/>
Principles of market research / 
Bonifacio P. Bairan. 
 - Manila :	  Unlimited Books Library Services & Publishing Inc.,  c2025. 
 - xii, 258 pages ;  26cm. 
<br/><br/>Includes bibliography.	 
<br/><br/>Chapter I. Introduction to market research and the research process.--Chapter II. Market research design and data identification.--Chapter III. Sampling in market research.--Chapter IV. Qualitative market research.--Chapter V. Marketing research.--Chapter VI. Quantitative data collection methods.--Chapter VII. Measurement and questionnaire design. 
<br/><br/><label>ISBN: </label>9786214272419 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKET RESEARCH.
<br/><br/><label>LC Class. No.: </label>HF 5415 .B35 2025 c.1