TY  - BOOK
AU  - Bairan, Bonifacio P.
TI  - Principles of market research
SN  - 9786214272419
AV  - HF 5415 .B35 2025 c.1 
PY  - 2025///
CY  - Manila :	
PB  - Unlimited Books Library Services & Publishing Inc.
KW  - MARKET RESEARCH
N1  - Includes bibliography.	; Chapter I. Introduction to market research and the research process.--Chapter II. Market research design and data identification.--Chapter III. Sampling in market research.--Chapter IV. Qualitative market research.--Chapter V. Marketing research.--Chapter VI. Quantitative data collection methods.--Chapter VII. Measurement and questionnaire design
ER  -