TY - BOOK AU - Serrano, Angelita Ong Camilar. TI - Professional salesmanship SN - 9786214271566 AV - HF 5438 .S47 2023 c.1 PY - 2023/// CY - Manila : PB - Unlimited Book Library Service & Publishing Inc., KW - SALES PERSONNEL KW - SALESMEN AND SALESMANSHIP N1 - Includes bibliography. ; Chapter 1. Professional salesmanship overview.--Chapter 2. Trust and sales ethics.--Chapter 3. Communication skills in selling.--Chapter 4. Knowing buyers.--Chapter 5. Prospecting and preparing for sales dialogue.--Chapter 6. Sales dialogue and presentation.--Chapter 7. Dealing sales resistance and earning commitment.--Chapter 8. Intensifying customer relationships ER -