Navigating business research : from data to decision /
Angelita Ong Camilar-Serrano.
- Manila : Unlimited Book Library Service & Publishing Inc. c2025.
- x, 244 pages ; 26cm.
Includes bibliographies.
Chapter 1. Introduction to business research.--Chapter 2. Research problems.--Chapter 3. Sampling and samples.--Chapter 4. Research design.--Chapter 5. Literature review.--Chapter 6. Data collection.--Chapter 7. Data analysis.--Chapter 8. Ethics in business research.--Chapter 9. Reporting finding.--Chapter 10. Conclusion and recommendation.--Chapter 11. Implications of research findings.