Quality service management in tourism and hospitality /
Van Mari Buslon, Rene D. Osorno, and Grayfield T. Bajao.
- Quezon City : Wiseman's Book Trading, Inc., c2023.
- v, 124 pages ; 26cm.
Includes references.
Chapter I. Introduction to quality service management.--Chapter II. Guest ology.--Chapter III. Quality service management strategies for tourism and hospitality.--Chapter IV. Service setting for the guest experience.--Chapter V. Staffing for service in tourism and hospitality.--Chapter VI. Designing and managing service in the tourism and hospitality industry.--Chapter VII. Strategies for managing for demand and capacity.--Chapter VIII. Value co-creation of quality service.--Chapter IX. Service failure and recovering in tourism and hospitality.--Chapter X. Service excellence and leadership.