Lyons, carl. I win, you win ; the essential guide to principled negotiation / Carl Lyons. - London : A & C Black, c2007. - ix, 213 pages ; 18 cm. Includes index. Cover.--Titlepage.--Copyright.--Contents.--Acknowledgements.--Introduction.--The principles.--The practice.--Index. This text presents an exploration of how (or if) business and ethics can sit together comfortably, and of the benefits of a principled business approach. It is an aid to getting what you want without compromising your professional integrity. ISBN: 9780713677058 Subjects--Topical Terms: NEGOTIATION IN BUSINESS. LC Class. No.: HD 58.6 .L96 2007