Mansfield, Heather <br/><br/>
Mobile for good :   a how-to fundraising guide for nonprofits / 
Heather Mansfield. 
 - New York :  McGraw Hill education,   c2014. 
 - ix, 244 pages ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/>Pt. 1: Create and implement a mobile and social fundraising strategy.--Pt. 2: Create and maintain a mobile and social media content strategy.--Pt. 3: Using mobile and social networks to distribute content.--Pt. 4: Mobile and social media campaigns for the advanced nonprofit. 
<br/><br/> Even if you can only invest 5 staff hours and a mobile and social media budget of $1,000 annually, your nonprofit must invest in mobile and social media." -- Heather Mansfield Mobile devices are fast becoming the #1 means of digital communication. If you want a sustainable future for your nonprofit, you need to have a strong presence on prospective donors' tablets and smartphones. Statistics prove that the most successful online fundraising campaigns are those designed for portable devices--from 2-inch smartphone screens to 17-inch laptops. In this groundbreaking book, social media pioneer Heather Mansfield offers everything you need to know to conceptualize, build, and maintain a mobile and social fundraising strategy to dramatically increase donations. 
<br/><br/><label>ISBN: </label>9780071825467 
<br/><br/><label>Subjects--Topical Terms: </label><br/>FUND RAISING. <br/>NONPROFIT ORGANIZATIONS--MARKETING. <br/>SOCIAL MARKETING.
<br/><br/><label>LC Class. No.: </label>HD 62.6 .M36 2014