TY  - BOOK
AU  - Mansfield, Heather
TI  - Mobile for good : : a how-to fundraising guide for nonprofits 
SN  - 9780071825467
AV  - HD 62.6 .M36 2014 
PY  - 2014///
CY  - New York
PB  - McGraw Hill education, 
KW  - FUND RAISING.
KW  - NONPROFIT ORGANIZATIONS
KW  - MARKETING.
KW  - SOCIAL MARKETING
N1  - Includes index; Pt. 1: Create and implement a mobile and social fundraising strategy.--Pt. 2: Create and maintain a mobile and social media content strategy.--Pt. 3: Using mobile and social networks to distribute content.--Pt. 4: Mobile and social media campaigns for the advanced nonprofit
N2  - Even if you can only invest 5 staff hours and a mobile and social media budget of $1,000 annually, your nonprofit must invest in mobile and social media." -- Heather Mansfield Mobile devices are fast becoming the #1 means of digital communication. If you want a sustainable future for your nonprofit, you need to have a strong presence on prospective donors' tablets and smartphones. Statistics prove that the most successful online fundraising campaigns are those designed for portable devices--from 2-inch smartphone screens to 17-inch laptops. In this groundbreaking book, social media pioneer Heather Mansfield offers everything you need to know to conceptualize, build, and maintain a mobile and social fundraising strategy to dramatically increase donations
ER  -