TY  - BOOK
AU  - Bly, Robert W.
TI  - The content marketing handbook : : how to double the results of your marketing campaigns 
SN  - 9781599186603
AV  -  HF 5415 .B59 2020 
PY  - 2020///
CY  - California
PB  - Entrepreneur Press
KW  - MARKETING
KW  - SOCIAL ASPECTS
KW  - TARGET MARKETING
KW  - SOCIAL MEDIA
KW  - INTERNET MARKETING
KW  - MARKETING MANAGEMENT.
KW  - SPECIAL TOPIC IN MARKETING MANAGEMENT.
KW  - CONSULER BEHAVIOR
N1  - Includes resources and index; Part I: The Foundations of Content Marketing.--Part II: Implementing Content Marketing Tactics.--Part III: Converting Content Marketing Activity into Sales.--Part IV: Appendices
N2  - "Content can be an effective and economical tool to add to your marketing strategy. But content marketing is most effective when integrated into a multi-channel campaign that not only educates consumers but offers that content with various direct response methods, online and offline, to generate leads, prospects, and direct sales. Having written more than 90 books during his forty-year career in content and direct marketing Robert W. Bly has more than a few strategies to help readers get the highest ROI on their content"
ER  -