Shuen, Amy.

Web 2.0 : a strategy guide / Amy Shuen. - Beijing : O'Reilly, c2008. - xxii, 243 pages ; 23 cm.

Includes bibliography and index.

Chapter 1. Users Create Value.--Chapter 2. Networks Multiply Effects.--Chapter 3. People Build Connections.--Chapter 4. Companies Capitalize Competences,--Chapter 5. New Recombines with Old.--Chapter 6. Business Incorporate Strategies.

This guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line.

9780596529963


MANAGEMENT INFORMATION SYSTEMS.
PROJECT MANAGEMENT --DATA PROCESSING.
COMPUTER SOFTWARE--DEVELOPMENT.
INFORMATION TECHNOLOGY--MANAGEMENT.
ELECTRONIC COMMERCE.
WEB 2.0.
STRATEGIC PLANNING.
BUSINESS PLANNING.

HF 5548.32 .S58 2008