Web 2.0 : a strategy guide /
Amy Shuen.
- Beijing : O'Reilly, c2008.
- xxii, 243 pages ; 23 cm.
Includes bibliography and index.
Chapter 1. Users Create Value.--Chapter 2. Networks Multiply Effects.--Chapter 3. People Build Connections.--Chapter 4. Companies Capitalize Competences,--Chapter 5. New Recombines with Old.--Chapter 6. Business Incorporate Strategies.
This guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line.
9780596529963
MANAGEMENT INFORMATION SYSTEMS. PROJECT MANAGEMENT --DATA PROCESSING. COMPUTER SOFTWARE--DEVELOPMENT. INFORMATION TECHNOLOGY--MANAGEMENT. ELECTRONIC COMMERCE. WEB 2.0. STRATEGIC PLANNING. BUSINESS PLANNING.