TY  - BOOK
AU  - Davies, Jim.
TI  - The book of Guinness advertising
SN  - 0851120679
AV  - HF 6161 .B5 .D38 1998 
PY  - 1998///
CY  - London
PB  - Guinness Publishing
KW  - ADVERTISING
N1  - Includes index; One. Guinness is good for you.--Two. My goodness, my Guinness.--Three. Lovely day for a Guinness: the graphic aesthetic.--Four. At the end of the day: the introduction of photography.--Five. The inn drink: the rise of the pun.--Six. Guinnless isn't good for you.--Seven. Pure Genius.--Eight. The man with the guinness.--Nine. Black and white
N2  - This guide to advertising from the 1920s to the present day includes special features on cartoons, World War II advertising, Guinness advertising campaigns, including the toucan and Pure Genius, and the Festival of Britain

ER  -