Marketing: an Introduction

By:

Armstrong, Gary

Contributor(s):

Philip Kotler

Material type: Text

TextPublication details: Prentice-Hall 2009Description: 502 pages xxxiii, cc40, mp9, mn17, cm7, g8, r23, c2, i12, 502 p.; 27.5 cmISBN:

9780136021131

Subject(s):

Marketing ; Marketing--Management ; Asia

LOC classification:

GC HF 5415 .A76 2009

Contents:

Defening Marketing and the Marketing Process; Understanding the Marketplace and Consumers; Designing A Custumer-Driven Marketing Strategy and Marketing Mix; Extending Marketing

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	NU BALIWAG	NU BALIWAG	General Circulation	GC HF 5415 .A76 2009 (Browse shelf(Opens below))	Available		NUBUL000001717

Includes Index, Glossary, Reference, Appendix

Defening Marketing and the Marketing Process; Understanding the Marketplace and Consumers; Designing A Custumer-Driven Marketing Strategy and Marketing Mix; Extending Marketing

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