Amazon cover image
Image from Amazon.com

Marketing research

By: Contributor(s): Material type: TextTextPublication details: Prentice Hall Press 1995Description: 622 pages xviii, 622 p.; 26 cmISBN:
  • 9780131498655
Subject(s): LOC classification:
  • GC HF 5415.2 .B87 1995
Contents:
The Nature of Marketing Research 2; The Marketing Research Industry 20; The Marketing Research Process; Defining the Problem and Determining Research Objectives; Research Design; Accessing and Using Secondary Data; Syndicated Data Source; Observation, Focus Group, and other Qualitative Methods; Survey Data Collection Methods; Measurement in Marketing Research; Determine the Sample Plan; Determine the Size of a Sample;Inferring Sample Findings to the Population and Testing for Difference; Determining and Interpreting Acssociations Between Two Variable; Presenting the Research Results
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode
Books Books NU BALIWAG NU BALIWAG General Circulation GC HF 5415.2 .B87 1995 (Browse shelf(Opens below)) Available NUBUL000001674

Includes Appendixes; Index; Endnotes

The Nature of Marketing Research 2; The Marketing Research Industry 20; The Marketing Research Process; Defining the Problem and Determining Research Objectives; Research Design; Accessing and Using Secondary Data; Syndicated Data Source; Observation, Focus Group, and other Qualitative Methods; Survey Data Collection Methods; Measurement in Marketing Research; Determine the Sample Plan; Determine the Size of a Sample;Inferring Sample Findings to the Population and Testing for Difference; Determining and Interpreting Acssociations Between Two Variable; Presenting the Research Results

There are no comments on this title.

to post a comment.

© 2023 NU LIBRARY BALIWAG. All rights reserved. Privacy Policy I Powered by: KOHA