Strategic management for tourism, hospitality and events / Nigel Evans

By:

Evans, Nigel

Material type: Text

TextPublication details: London ; Routledge Taylor & Francis Group, c2020Edition: Third EditionDescription: xxv, 787 pages : color illustrations ; 25cmISBN:

978-1-138-34594-2

LOC classification:

GC G 155 .A1 .E93 2020 c.1

Contents:

Part 1. Strategy and the tourism, hospitality and events' contexts -- Part 2. Analysing the internal environment -- Part 3. Analysing the external environment and SWOT -- Part 4. Strategic formulation, evaluation and selection -- Part 5. Strategic implementation and strategy in theory and practice -- Part 6. Case analysis for tourism, hospitality and events.

Summary: This resource introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	NU BALIWAG	NU BALIWAG	General Circulation	GC G 155 .A1 .E93 2020 c.1 (Browse shelf(Opens below))	Available		NUBUL000004429

Includes glossary and index

This resource introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.

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