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Data-driven marketing : the 15 metrics everyone in marketing should know / Mark Jeffrey

By: Material type: TextTextPublication details: New Jersey John Wiley & Son, Inc., 2010Description: xxi, 297 pages illustration ; 24cmISBN:
  • 978-0-470-50454-3
Subject(s): LOC classification:
  • GC HF 5415.2 J44 2010 c.1
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