Purposive communication / Hannah P. Mariveles.

Includes references.

Unit I. Communication, processes, principles, and ethics -- Communication: an introduction -- The communication process -- Types of communication -- Principles of communication -- Basic rules of communication -- Guiding principles: receiver vs sender -- Oral communication -- Visual communication -- Written communication -- Ethics in communication -- Ethical considerations in communication -- Ethical communicators know how to properly use information.--Unit II. Communication and globalization -- Global issues and communication -- Business and communication -- Break down borders -- Reading requirement: the flight from conversation by Sherry Turkle -- Cultural appropriateness and bias-free language -- Sex and gender orientations -- Discrimination against age -- Discrimination against race -- Sensitivity to faith and religion -- Evaluating media messages -- Selected reading: the noble and not-so-secret art of service by Hannah A. Papasin.--Unit III. Communication strategies and tools -- Oral, audio-visual aids, web-based presentations -- The oral presentation -- The structure -- Audio-visual aids -- Web-based presentation -- Multimodal texts.--Unit IV. Writing for different purposes .