Strategic marketing management : simplified moves for rookies Girly H. Naval

By:

Naval, Girly H

Material type: Text

TextPublication details: Manila ; Mindshapers Co., Inc., c2021Description: xiv, 166 pages ; 26cmISBN:

978-621-406-309-3

LOC classification:

FIL HF 5415 .N38 2021 c.1

Contents:

Chapter 1. You and the Dynamic Market Environment -- Chapter 2. Betting in your most Priced Assset: The Customer -- Chapter 3. Segmenting, Targeting and Positioning -- Chapter 4. Marketing Plan Preperation -- Chapter 5. Product and Brand Strategy with Pricing Techniques -- Chapter 6. Integrated Marketing Communications -- Chapter 7. Distribution Strategy and Sales Management -- Chapter 8. Managing Global Operations -- Chapter 9. The Ultimate Attack: Customer Service Strategy.

Summary: This book intends to serve the college instructors and professors of business and marketing by providing discussions of some limited but very essential topics on strategic marketing management.

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Filipiniana	NU BALIWAG	NU BALIWAG	Filipiniana	FIL HF 5415 .N38 2021 c.1 (Browse shelf(Opens below))	Available		NUBUL000004700

Includes glossary and references

This book intends to serve the college instructors and professors of business and marketing by providing discussions of some limited but very essential topics on strategic marketing management.

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