Entrepreneurship / Justin G. Longenecker [and three others].

By:

Longenecker, Justin G [Author]

Contributor(s):

Material type: Text

TextPublication details: Valenzuela City : JO-ES Publishing House. Inc., c2016. Edition: Philippine editionDescription: vi, 268 pages : illustrations ; 26 cmISBN:

9789716555011

Subject(s):

LOC classification:

HD 62.5 .E58 2016

Contents:

Chapter 1. The entrepreneurial life.--Chapter 2. Starting a small business.--Chapter 3. The business plan: visualizing the dream.--Chapter 4. The Marketing plan.--Chapter 5. The location plan.--Chapter 6. Pricing.--Chapter 7. Promotional planning.--Chapter Managing operations.--Chapter 9. The organizational plan: teams and legal structures.--Chapter 10. Managing human resources.--Chapter 11. Understanding a firm's financial statements.

Summary: This book is essential text for anyone looking to turn their small business dream into reality. It provides practical concepts, entrepreneurial insights, and a comprehensive understanding of what it takes to run a business.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Filipiniana	NU BALIWAG	NU BALIWAG	Filipiniana	SHS-Filipiniana	FIL HD 62.5 .E58 2016 (Browse shelf(Opens below))	c.1	Available		NUBSHS00000063
Filipiniana	NU BALIWAG	NU BALIWAG	Filipiniana	SHS-Filipiniana	FIL HD 62.5 .E58 2016 (Browse shelf(Opens below))	c.2	Available		NUBSHS00000064

Includes index.

This book is essential text for anyone looking to turn their small business dream into reality. It provides practical concepts, entrepreneurial insights, and a comprehensive understanding of what it takes to run a business.

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