Attention hacking: the power of social media selling in insurance and finance / Robin Kiera

Include index.

Part 1. Introducing attention hacking -- Chapter 1. Leading you through the digital jungle like crocodile dundee -- Chapter 2. It's the mindset, stupid -- Chapter 3. Sales is broken, and operations has seen better times -- Chapter 4. Imagine it's the end-of-the-year selling season and no one is listening -- Chapter 5. How attention hacking works -- Chapter 6. Knowledge is not in short supply -- Part II. Implementing attention hacking -- Chapter 7. Set(unrealistic) goals -- Chapter 8. Get started on the right foot -- Chapter 9. Engage your community -- Chapter 10. Use suitable formats -- Chapter 11. Digitally scale offline events -- Chapter 12. Be where the customer is -- Chapter 13. Become a content machine -- Chapter 14. Identify your relevant influencers -- Chapter 15. Build an affective sales funnel -- Chapter 17. Summing up attention hacking -- Chapter 18. Digitalscouting: we make your customer come to you.