000			01431nam a22002297a 4500
003			NUBALIWAG
005			20241206061001.0
008			241206b ph ||||| |||| 00| 0 eng d
020			_a9786214090693
040			_cNUBLRC
050			_aHF 5415 .G37 2017
100			_aGarrovillas, Eduardo P. _eAuthor
245			_aOut of the box marketing principles : _bthat work and make sensse for senior high students, marketing students, faculty, and practitioners / _cEduardo P. Garrovillas.
260			_aMandaluyong City : _bBooks Atbp. Publishing Corp., _cc2017.
300			_axxii, 284 pages : _bIllustrations ; _c23 cm.
365			_bPHP 350.00
504			_aIncludes reference.
505			_aPart 1. Overview of marketing and the controversial.--Part 2. Marketing concepts and strategies on product and service.--Part 3. Marketing concepts and strategies on pricing.--Part 4. Marketing concepts and strategies on promotion.--Part 5. Marketing Concepts and strategies on channels and logistics.--Part 6. Key marketing perspectives. a review.
520			_aThis book is an engaging book in marketing because it is courageous, contagious, and contextual. In my view, this is a courageous marketing book. It has a conscience. It has a souls. It has no fear attacking the formidable gauntlet, which the kotlerite block has witting or un wittingly set up over the last two decades.
650			_aMARKETING
942			_2lcc _cFIL _n0
999			_c1099 _d1099