000			00720nam a2200205Ia 4500
003			NUBLRC
008			241210s9999 xx 000 0 und d
020			_a9780030540189
040			_cNUBLRC
050			_aGC HF 5415 .B66 1992
100			_aBoone, Louis E.
245		0	_aContemporary marketing
260			_aDryden Press _c1992
300			_a683 pages _bxxvii; 682 p.; A-5; N16; G8; I20
365			_b350
504			_aIncludes Index, Glossary, Appendix; Notes
505			_aThe Contemporary Marketing Enviroment; Marketing Planning and Information; Buyer Behavior and Market Segmentation; Product Strategy; Distribution Strategy; Promotional Strategy; Pricing Strategy
650			_aMarketing
942			_2lcc _cBK
999			_c2584 _d2584