| 000 | 00676nam a2200205Ia 4500 | ||
|---|---|---|---|
| 003 | NUBLRC | ||
| 008 | 241210s9999 xx 000 0 und d | ||
| 020 | _a9780072999891 | ||
| 040 | _cNUBLRC | ||
| 050 | _aGC HF 5415 .K47 2007 | ||
| 100 | _aKerin, Roger A. | ||
| 245 | 0 | _aMarketing the core | |
| 260 |
_aMcGraw-Hill _c2007 |
||
| 300 |
_a425 pages _bxxxiii; 425 p., G5; CN16; CR2; I28; 27.5 cm |
||
| 365 | _b470 | ||
| 504 | _aIncludes Chapter Notes; Appendix; Credits; Index | ||
| 505 | _aInitiating the Marketing Process; Understanding Buyers and Markets; Targeting Marketing Opportunities; Satisfying Marketing Opportunities | ||
| 650 | _aMarketing | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c2589 _d2589 |
||