000 00677nam a2200181Ia 4500
003 NUBLRC
008 241210s9999 xx 000 0 und d
020 _a978-0-470-11345-5
040 _cNUBLRC
050 _aGC HF 5415.1265 .S26 2007
100 _aScott, David Mearman
245 4 _aThe new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly
260 _aJohn Wiley and Sons, Inc.
_c2007
300 _a275 pages
365 _bPHP 235.00
650 _aInternet marketing ; Public relations ; Internet in public relations ; Marketing--Management ; Viral marketing
942 _2lcc
_cBK
999 _c2949
_d2949