000 | 00564nam a2200193Ia 4500 | ||
---|---|---|---|
003 | NUBLRC | ||
008 | 241210s9999 xx 000 0 und d | ||
020 | _a9780073381091 | ||
040 | _cNUBLRC | ||
050 | _aGC HF 5823 .B45 2009 | ||
100 | _aBelch, George E. | ||
245 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / |
|
250 | _a8th ed | ||
260 |
_aMc graw hill _c2009 |
||
300 | _a838 pages | ||
365 | _b PHP 865.00 | ||
650 | _aAdvertising ; Sales promotion ; Communication in marketing | ||
942 |
_2lcc _cBK |
||
999 |
_c3523 _d3523 |