000			00890nam a2200193Ia 4500
003			NUBLRC
008			241210s9999 xx 000 0 und d
020			_a9789718219379
040			_cNUBLRC
050			_aFIL HF 5415 .B38 2020
100			_aBautista, Adonis S.
245		0	_aPrinciples of marketing in the 21st century
260			_aMutya _c2020
300			_a139 pages
365			_b320
505			_aAn overview of marketing; consumer behavior; the buying behavior of organizational markets; market segmentation and targeting; market research and information system; the product, services, and brands; the price; marketing channels; physical distribution; retailing and wholesaling; personal selling; advertising, sales promotion, public relation and direct marketting; services and non-business marketing
650			_a Marketing. ; Marketing -- Management.
942			_2lcc _cBK
999			_c3775 _d3775